Spectrum Pharmaceuticals Announces Strategic Expansion and Realignment of Sales Force Post-Allos Therapeutics Acquisition in Order to Enhance Presence in U.S. Market
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Sales force size expanded to over 60 professionals to support three
marketed drugs, with the capacity to expand as additional drugs are
added to the commercial pipeline
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Six Regional Managers will lead business in the U.S. for FUSILEV®
(levoleucovorin) for Injection, FOLOTYN® (pralatrexate injection), and
ZEVALIN® (ibritumomab tiuxetan) Injection
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Streamlining existing structure will lead to cost savings and
efficiencies
HENDERSON, Nev.--(BUSINESS WIRE)--
Spectrum Pharmaceuticals (NasdaqGS: SPPI), a biotechnology company with
fully integrated commercial and drug development operations with a
primary focus in hematology and oncology, today announced that the
Company is undertaking a strategic strengthening of its sales force in
the U.S. The Company will implement a structure of six geographic
regions, with each regional manager empowered to align sales resources
and tailor promotional and other physician and patient support
initiatives to meet our customers' needs. The realignment of existing
resources will result in a significantly greater hematology and oncology
footprint, an increased promotional reach, and more efficient physician
engagement.
Ken Keller, Executive Vice President, Chief Operating Officer of
Spectrum Pharmaceuticals, Inc., commented, "As Spectrum's oncology
portfolio expands, it is essential we continue to build and grow our
infrastructure and capabilities. With the recent addition of FOLOTYN
through the acquisition of Allos, we have the opportunity to increase
our investment in both the sales force and promotional support to
effectively manage our product portfolio."
Mr. Keller continued, "The new structure will allow our sale force to
effectively promote all three products, resulting in a significant
increase in share of voice. Synergies will also result because ZEVALIN
and FOLOTYN are marketed to the same physicians. The realignment of
commercial resources will result in a largely customer-facing commercial
organization, keeping with Spectrum's lean, cost-efficient business
model. Additionally, we believe this structure will allow us to
effectively and efficiently add more oncology products in the future."
About Spectrum Pharmaceuticals, Inc.
Spectrum Pharmaceuticals is a leading biotechnology company focused on
acquiring, developing, and commercializing drug products, with a primary
focus in oncology and hematology. Spectrum and its affiliates market
three oncology drugs ─ FUSILEV® (levoleucovorin) for
Injection in the U.S.; FOLOTYN® (pralatrexate injection),
also marketed in the U.S.; and ZEVALIN® (ibritumomab
tiuxetan) Injection for intravenous use, for which the Company has
worldwide marketing rights. Spectrum's strong track record in
in-licensing and acquiring differentiated drugs, and expertise in
clinical development have generated a robust, diversified, and growing
pipeline of product candidates in advanced-stage Phase 2 and Phase 3
studies. More information on Spectrum is available at www.sppirx.com.
Forward-looking statement — This press release may contain
forward-looking statements regarding future events and the future
performance of Spectrum Pharmaceuticals that involve risks and
uncertainties that could cause actual results to differ materially.
These statements are based on management's current beliefs and
expectations. These statements include but are not limited to statements
that relate to our business and its future, including certain company
milestones, Spectrum's ability to identify, acquire, develop and
commercialize a broad and diverse pipeline of late-stage clinical and
commercial products, leveraging the expertise of partners and employees
around the world to assist us in the execution of our strategy, and any
statements that relate to the intent, belief, plans or expectations of
Spectrum or its management, or that are not a statement of historical
fact. Risks that could cause actual results to differ include the
possibility that our existing and new drug candidates may not prove safe
or effective, the possibility that our existing and new applications to
the FDA and other regulatory agencies may not receive approval in a
timely manner or at all, the possibility that our existing and new drug
candidates, if approved, may not be more effective, safer or more cost
efficient than competing drugs, the possibility that our efforts to
acquire or in-license and develop additional drug candidates may fail,
our lack of sustained revenue history, our limited marketing experience,
our dependence on third parties for clinical trials, manufacturing,
distribution and quality control and other risks that are described in
further detail in the Company's reports filed with the Securities and
Exchange Commission. We do not plan to update any such forward-looking
statements and expressly disclaim any duty to update the information
contained in this press release except as required by law.
SPECTRUM PHARMACEUTICALS, INC.®, FUSILEV®,
FOLOTYN® and ZEVALIN®,
are registered trademarks of Spectrum Pharmaceuticals, Inc and
its affiliates. REDEFINING CANCER CARE™ and the Spectrum
Pharmaceuticals logos are trademarks owned by Spectrum Pharmaceuticals,
Inc.
© 2012 Spectrum Pharmaceuticals, Inc. All Rights Reserved.

Spectrum Pharmaceuticals
Shiv Kapoor, 702-835-6300
Vice
President, Strategic Planning & Investor Relations
InvestorRelations@sppirx.com
Source: Spectrum Pharmaceuticals, Inc.
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